Evaluate Your Business Home Internet Marketing Promotion

If your business home internet marketing promotion isn’t giving you the results you want, then it might be time to make some adjustments, or come up with an entirely new marketing plan. Sometimes it’s not necessary to scrap everything and start over. Sometimes your companycan benefit by you making a few simple changes. However, there are times when a marketing plan needs to be completely redone in order to get money flowing into the company again. The first step in deciding how best to proceed, is figuring out which kind of revamp your strategy needs.

Look at all the numbers and all the promotional techniques you have in place. The first step in evaluating your business home internet marketing promotion is to find what’s working. There are bound to be at least one or two sections of your marketing strategy that show a better result than the others. Keep in mind that just because the result is better than the rest, that doesn’t make it a beneficial result. But maybe there is one area or two with promising results.

Use this as a lesson in how to change your business home internet marketing promotion to better increase your company’s customer base. If you take what’s working and apply that across the board, your promotional efforts will most likely pay off. Examine the promotional method that’s giving you good results. Is it keyword based, like a blog or article marketing? Expand on that keyword by either creating more webpages or blog entries focused on that keyword, or look up variations of it in a free keyword tool online to see the results. Create content and entries based on the keyword’s variations.

If you use pay-per-click marketing, now’s the time to look at those keywords, too. If that aspect of your campaign is one that’s doing poorly, then try for the keywords that are bringing good results elsewhere, or variations of them. If you don’t have good results some where else to borrow keywords from, then use a keyword tool online to find the best keywords for your business and go with variations on those. Or, you could suspend your pay-per-click campaign for now and focus on other elements of your business home internet marketing promotion. Often, the less expensive options like article marketing and search engine optimization can garner the best results.

Pay-per-click advertising offers huge profits, but unless you have huge amounts of money to sink into it to experiment enough to find what works best for your service, it really may be more of a drain than anything else. Some types of business home internet marketing promotion simply work best for certain types of business and not others. You can always go back to pay-per-click if you want one you’re getting good returns from other aspects of your promotion plan.

If you’re looking at all the numbers and you still don’t know where to start, what to scrap and what to tweak, consider hiring experts for evaluating your business home internet marketing promotion.

Develop The Communication Plan

The project manager or the management team is responsible for influencing others in order to provide the necessary human resources for a project. If the necessary people are not acquired, success of the project is in jeopardy.

Projects schedules and budgets may be affected as well as customer satisfaction and quality. If the appropriate people are not available for a project due to constraints, economic factors, time, etc., the project manager or team must assign other resources, possibly with lower competences, as long as this meets project guidelines and criteria. PMP Exam preparation must cover project schedules.

In this task, the project manager develops a communication plan using the project organization structure and external stakeholder requirements.

The objective of this task is to manage the flow of project information.
Task 6: Develop The Communication Plan—
Communications Management Overview
PROJECT COMMUNICATIONS MANAGEMENT uses processes necessary to ensure timely and appropriate generation, collection, distribution, storage, retrieval, and disposition of project information. The following processes are included:

IDENTIFY STAKEHOLDERS: This is the process in which all people or organizations are impacted by the project are identified. Relevant information about their interests and involvement is documented.

PLAN COMMUNICATIONS: is the communication management process that determines the information and communication needs of project stakeholders.

DISTRIBUTE INFORMATION: is a management process which focuses on making information available to project stakeholders in a timely manner. Effective distribution of information depends on the project manager’s and project team’s communication skills. Communicating involves writing, listening and speaking. Project management PMP individuals must understand how to complete this task.


THE COMMUNICATIONS REQUIREMENTS ANALYSIS results in the project stakeholders’ information needs. These results are defined by the type, format, and the analyzed value of the stakeholders’ information needs.

The number of potential channels is an indication of the complexity of the project’s communications, which should be considered by the project management team during the communications requirements analysis. Determining the number of potential communication channels becomes a necessary part of the planning process.

Aside from stakeholder information, other information necessary to effectively determine project communications requirements includes:

the organizational charts
The project organization and stakeholder responsibility relationships
group disciplines and specialties
logistics (on-site/virtual locations)
internal and external communications

COMMUNICATION TECHNOLOGY FACTORS which might impact the project include:

anticipated urgent needs for information
the current availability of technology and availability over the project life cycle
the project environment and project team’s needs
the level of expertise of the staff to operate the communications systems

Task 6: Develop The Communication Plan—
Plan Communications

COMMUNICATION SKILLS are related to, but are not the same as, management communications. Communications may be formal, informal, written, verbal, electronically transmitted, or face-to-face. They include:

How to Ensure Proper Communication in the Stewarding Department

To have a very good flow in the restaurant, especially in the kitchen which is the heart of the establishment, there should be proper communication within the stewarding department. Proper communication is achieved through the information board which is where information is easily disseminated to the rest of the staff, and it is also achieved through the various meetings that the stewards are required to attend.

The Information Board

First and foremost, it is imperative that the Stewarding Department have an information board where information can properly be distributed. Secondly, the information board should be located in a place where it is easily seen and just as easily accessed by the stewarding department staff. Last, it should be reiterated to the staff that it is their duty to regularly check the information board so as to keep themselves updated on the status and happenings of the department.

What should the information board contain?

The information board should be divided into different sections. It should have the general messages, and this should contain messages coming from the hotel management itself as well as from the other departments.

There should also be a section for messages directed for the food and beverage department itself, particularly for the stewarding department. Aside from the messages, this section should also contain the working schedules of the staff.

Another section in the information board should be dedicated for urgent messages as well as new messages. This should be very prominent on the board, and staffs should make it a habit to check for new and urgent messages daily so as to keep themselves updated.

Lastly, a section for “others” should also be given. This is where standard messages of the day are placed.

The information board is very important, and, as such, it should always contain updated information. Now, the duty to regularly update the information board rests on the shift leader’s shoulders.

Any new, especially urgent, messages on the information board needs to be discussed or disseminated to the rest of the department during their daily stewarding briefing as well as meetings.

Daily Stewarding Briefings or Meetings

As stated above, daily stewarding briefings as well as meetings are also important aspects of ensuring proper communication. There should be briefings and meetings for each shift to assure proper dissemination of the new information, and attendance of the staff should be made compulsory.

However, deciding on other meetings such as weekly stewarding meetings depends upon the chief steward or the head of the stewarding department. It should be noted though that the chief steward still has to coordinate with the food and beverage management in this regard, especially if it is for training purposes.

There are a number of reasons why daily stewarding briefings and meetings are done. For one, it is done to better control and manage service readiness. Two, it is done so as to remind the staff of their daily activities as well as to disseminate information such as internal information, etc. Three, it is also done to assess development. This could also include sharing of tips and advices for better service and results.

The person who conducts daily stewarding briefings could either be the chief steward, assistant steward, or the shift leader. The length of the daily stewarding briefings should be at least five minutes. There should be a daily briefing calendar for each day, and this calendar has a twofold function. One is to serve as a guide for the person who will hold the meeting, and two is to make the information easily accessible to the rest of the employees.